Flip conceptual ambigram masthead cover design in which the user can read the title of the magazine both ways up.
Flip magazine issues 1–3
Conceptual magazine cover in which the user physically flips the magazine upside down to read the other side.
An article about a young gymnast born with a club foot defying the odds.
Inside pages, listings: Apparatus 101, an overview of the 8 apparatus.
Process:
When making this magazine, I was excited to develop the fun and effective concepts I came up with, especially the ambigram masthead, this was a concept that stood out to me from the very beginning of this project and it definitely caused some enthusiastic initial responses. To learn more about why I designed this magazine, read the editors note written below (also within the magazine).
Editor's Note:
Welcome to Flip, ‘Begin’ is the first issue of this journey through all things gymnastics. Whether you’re just starting out or an experienced athlete looking to push your boundaries. In this first edition, we aim to inspire everyone – from enthusiastic preschoolers dreaming of becoming the next Simone Biles, to skilled gymnasts ready to tackle new challenges.
As a child, I would spend hours perfecting my cartwheel, learning the splits and coming up with fun performances to show my parents. As an adult, those memories have evolved into a passion to help others achieve the dreams I once had. So I created Flip, an immersive magazine dedicated to anyone with an interest for gymnastics. To make the most out of this magazine, I encourage you to read the stories featured in each page, follow the tutorials to learn new moves, and use the strengthening exercise pages to push your body
to new limits, to help you achieve new and exciting things.
to new limits, to help you achieve new and exciting things.
Flip the magazine over and use the inspiration pages to encourage you when you might be feeling weak, to motivate you to push harder, or simply satisfy your love for this incredible sport.
Flip is about more than just somersaults and routines; it’s a celebration of courage, determination, strength, and the friendships forged along the way. As we dive into the stories of remarkable athletes and the journeys of beginners, we’ll explore both triumphs and trials, emphasizing the importance of resilience. We’ll address mistakes, injuries, and mental battles, ensuring that every gymnast knows they are not alone on this journey.
Join us as we encourage you to take the leap, push your limits, and discover the joy of gymnastics in all its forms. Welcome to Flip, where every page inspires you to soar.