Grace and green are a period care company who sell natural period products made from organically grown cotton for maximum comfort, which sets them apart from larger brands who use synthetic materials which can lead to irritation.
In this project I focussed on destigmatizing menstruation while creating an innovative, environmentally conscious design solution. I conducted first hand research to find out more about what people want from period products, and applied this knowledge by adapting the design to cater to a diverse audience while creating an honest design outcome which would help people find the products they are looking for with ease.
The project goes beyond basic packaging design by addressing important social impact considerations while exploring sustainable materials and manufacturing processes. The complete system design approach ensures a cohesive and thoughtful solution across all touchpoints of the brand experience.